Category Archives: Web

What is the difference between a website and a mini-site?

10_Website vs minisite

A mini-site is like a smaller website. They are usually used by small new businesses just to have a presence on the web and can be quite effective.Oftentimes businesses delay launching their first website because they know the money, time, and energy investment will be significant.

These delays are completely understandable—especially when you consider one of the biggest problems businesses run into after starting a website is the frustration, and delays of the amount of time/energy required to create an effective business website and then constantly needing to update and maintain it. In this sense a mini-site can be a viable and valuable alternative. A mini-site only has to be a couple of pages big, and can relay only the most important information about your company.

It can also act as a stepping-stone toward a larger website in the future. More importantly though, when done right, it tackles the core challenge that businesses without sites are facing—potential customers assuming they’re either extremely behind the times or not at all legitimate.

Plus, mini-sites can be launched with comparatively small commitments of money, time, and energy. It also allows business to ‘test the digital waters’ before committing to a full web experience.

Why it makes sense for your SMB to list with us

Business Listing_1200X1200

With all the advertising options available it is becoming increasingly difficult for SMB owners to figure out where to put their money.

Sure you can build a website, pop it on the Internet and wait to be found, but that’s pretty much like trying to find a hay-coloured needle in a haystack.

You see for all the good it does, the Internet lacks one thing.

Relevance.

Sure you can type in the words ‘Plumber in Kenilworth’ and within seconds you’ll have access to hundreds of thousands of results. But how many of those will be for plumbers that are relevant to you and live and work in Kenilworth, Cape Town South Africa?

That is the one thing that gives advertising in the Yellow Pages an advantage over Internet search engines.

Local relevance.

The Yellow Pages is South Africa’s biggest business and services directory and exists in various formats to make it accessible to every South African, regardless of location or economic standing.

Built around a positioning of ‘Local, reliable results,’ the Yellow Pages aims to provide users with the most relevant results to their queries.

This means that when you advertise with the Yellow Pages the people who are looking for your services, in your area, will see your business.

You can also customise your advertising to reach a specific target market or demographic.

The Yellow Pages has been South Africa’s leading business directory for over 50 years and by adding several new platforms to the offering it is the one resource that no SMB should be without.

Be found quicker with yellowpages.co.za and Trudon’s range of web-related products.

banneradvertisinYellowpages.co.za is South Africa’s largest online database of local businesses and services. Once users are online they can create a unique profile, where they can store preferred supplier lists, rate businesses and services and have access to a complete search history.

In the last two years Trudon has also done some extensive upgrading to the site by maximising the search area and stripping the home page of unnecessary clutter.

We broadened the keyword search functionality with more local terms and phrasings, and when it came to locations we made sure that as many South African towns as possible were represented.

This means that when you advertise with the Yellow Pages online, you can rest assured that every effort has been made to provide your business with the most online visibility possible.

Trudon has also launched a range of products to work alongside our website to help grow your business online.

Listing on yellowpages.co.za

The obvious first step is to list your business on yellowpages.co.za and have an online presence on the most comprehensive online local business directory in South Africa. Yellowpages.co.za boasts 650 000 unique browsers a month with a 72% search to call ratio.

Website building and hosting

A website is a great way to promote your business and provides potential customers with relevant information about you, your services and how to get in touch with you.

With Trudon you can get a customisable website hosted within the Yellow Pages domain. You have the option of using your own domain name (ie. www.bobsplumbing.co.za) or a Yellow Pages subdomain (ie. www.yellowpages.co.za/bobsplumbing).

A website will give you the highest ranking within relevant radius of search on the Internet Yellow Pages Listings.

Mini-sites

Get a customisable landing page hosted within the Yellow Pages domain. This single page can be filled with services and contact information. A mini-site will give you medium ranking within relevant radius of search on the Internet Yellow Pages Listings.

Trudon also has various advertising options for advertising on yellowpages.co.za:

Text Adverts
A Text based entry-level Internet product. Low ranking within relevant radius of search on yellowpages.co.za

Web Banners
Medium Rectangle
A geo category banner which appears on the Internet Yellow Pages website below the map.

Geo-Category
A geo category banner, which appears on the top right corner of the yellowpages.co.za homepage.

Run-of site
A banner, which appears on the top left corner of the yellowpages.co.za homepage. Allows advertiser to gain maximum exposure on a CPM based model.

Section Banners:
City search (City Guide)
On our City guide we offer web banners, horizontal top banners and vertical banners.

Maps & Directions
A vertical banner on the Maps and Directions platform.

With yellowpages.co.za and our wide array of web offerings, growing your business online has never been easier.