Trudon plants 10 000 trees with Food & Trees for Africa in International Year of Forests, 2011

Trudon, the Publishers of the Yellow Pages, recognises its responsibility as a corporate citizen towards its stakeholders and the communities within which it operates. “As Trudon’s main business is the production of printed directories, we as a company, through our corporate social investment (CSI), want to assist in preserving our environment by encouraging the planting of trees in our communities. To this end we have partnered with Food & Trees for Africa (FTFA) to plant 10 000 trees in residents of low cost housing settlements across South Africa” said Clarissa Smith, Corporate Social Investment Manager of Trudon.

Trudon corporate social investment (CSI) programmes are aimed at supporting projects that contribute towards the creation of a stable and prosperous society. The CSI programme supports initiatives with a bias towards improving education among disadvantaged communities as well as those that are geared towards environmental awareness and sustainability

FTFA’s Trees for Homes programme spreads awareness of the need to conserve, plant, and maintain trees for the vital role they play in our lives, and their importance in addressing climate change.

In addition to improving the environments in which these residents live, these Trudon trees will sequestrate a conservative estimate of 3 745 tons of carbon dioxide, thus mitigating climate change as well. And, over 200 residents of the beneficiary communities will receive training and stipends as community educators to go door to door to spread climate change and greening awareness.

The importance of trees and greening will thus reach over 10 000 community members, greatly contributing to The United Nations General Assembly declared International Year of Forests in 2011, which aims to raise awareness on sustainable management, conservation and sustainable development of all types of forests. This Trudon initiative will result in an estimated 250 hectares of urban forest planted.

The International Day for Biological Diversity, launched by the United Nations, aims to increase our understanding and awareness of biodiversity issues and was celebrated on the 22 May. This can be thought of as a measure of the wellbeing of ecosystems. With the increasing urbanisation of our country, biodiversity has steadily been dropping, most likely due to the destruction of habitats. The theme for this year is forest biodiversity, which is fitting seeing as 2011 is the International Year of the Forests.

The first Trudon distribution of 1 500 trees will take place on 25, 26 and 27 May at 2pm at Nompumalelo Junior Secondary School in Nompumalelo Township.

Other beneficiary communities of the remaining 8 500 trees include Delft in the Western Cape, Bloemfontein in the Free State, Braamfischerville and Pretoria in Gauteng, Port Elizabeth in the Eastern Cape, and Durban in KwaZulu Natal.

For more information or to attend any of the Trudon Trees for Homes distribution events, please contact Joanne Lee Rolt on 011 656 9802/3 orĀ