Trudon does not appoint directory consultants to assist in the placement of entries

Trudon (Pty) Ltd is brand owner and publisher of the Yellow Pages, Phone Book, Internet Yellow Pages, and The Talking Yellow Pages and is the largest supplier of directional information to South African users (look ups). We print and distribute more than 6,1 million directories annually and produce in excess of 236 million business referrals. All our advertisers have access to our trained consultants who also assist them with the planning of their advertising campaigns. Over the years, many of our advertisers have been approached by individuals calling themselves Yellow Pages or Directory Consultants when they are actually not. These individuals are, in actual fact, independent consultants who try to persuade you to reduce your Yellow or White Pages costs by advertising with them. For their “services”, they charge you a percentage of the amount they have reduced your advertising by. This is a decision, when using our services, you can make free of charge. Please be aware that when you write a cheque to these bogus consultants you are not saving any money. In fact, what you are effectively doing is decreasing your exposure which puts you at risk of potentially losing business. Other independent consultants are contacting clients and charging a flat fee for “updating your entries in the White Pages”. Their message to customers is often confusing and creates the impression that they are approaching you on our behalf or at our request. They often don’t have correct details and/or pricing structures. They give misleading information. We, as Trudon, are in no way affiliated to these consultants. We deal with all our customers directly – either telephonically or face-to-face. Trudon’s trained consultants are the only people that can update your entries in our directories and you will have to pay Trudon for the advertising – no other company. We do not use other companies to update your information. We update your entries without charging extra flat fees. We encourage you to save money by dealing with us directly and not with any “middle man”. We acknowledge that in recent years there have been a number directory competitors who have brought out publications in direct competition to us. Competition is healthy for our industry. But while these other directories are available for you to use, most do not enjoy the high usage, heritage and proven acceptance that Yellow Pages has. Our products have proven beyond doubt that they are cost effective and give you, the advertiser, a guaranteed return on your investment. Please note that the following businesses are not affiliated or associated with Trudon and are not authorised to contact customers on our behalf:

Access Advertising CC
Directory Solutions CC ADS 4 Africa
Directory Requirements Boss Directories
Effective Enquiries CC Corporate Call Centre
Online Yellowpages Corporate Classifieds Countrywide
Pro Adz Crystal Consultancy
Professional Directory Placements CC Directory Consultants CC
SA Commercial Guide Directory Holdings
South African Directory Company (Pty) Ltd Directory Info
The Business Pages Africa Advertising CC

KwaZulu-Natal Yellow Pages ADL Yellow Pages For more information or clarity regarding any of these matters, please call your local Trudon consultant or Trudon Customer Care Line 0860 YELLOW (086 093 5569) You can also visit our website for more details: Issued by: Ndaba Nkomo GM – Customer Fulfillment