Does your business need its own mobile app or a mini-site that is optimised for mobile devices? There are great benefits with both, but it mostly comes down to what you want to achieve with your app/site.
Mobile Apps are great for organising information, navigating through your various offerings, connecting directly with your consumer base and informing them of new products or any specials that you might be running.
Mini-sites on the other hand work well for online shopping, broader searching options and delivering entertainment that is hosted on the Internet.
A mini-site can constantly be updated without any interaction from the user. To update your mobile app the user would have to download the update and install, but because it lives on your phone there is more day-to-day interaction with your consumer.
So whether to go app or site completely depends on your type of business.
Either way, your objective should always be to create a memorable and pleasurable experience. Here are some things that you should keep in mind when you are developing your mobile experience:
1. Keep It Simple
Help users find what they want in the easiest, fastest way possible
2. Prioritise Content
Show users what they want to see.
3. Make It Well
Provide an experience compelling enough that users will come back.
4. Every Device is Important
Design for Devices and Environments.
5. Don’t Make users Wait
Keep your file sizes small enough to load very quickly.
6. Avoid Heavy Graphics
Don’t lose time to buffering or loading.