As with everything in life there are many ways to approach the digital part of your business. What you should and shouldn’t do mainly relies on the kind of business that you run and your own intuition.
Here are some general do’s and don’ts to keep in mind when you are marketing your business digitally:
1. Do start with your website / mobi-site
Keep it fresh by updating it regularly. Have someone on your team take ownership of the site, and make it part of their regular to-do list. Provide content that will help your audience. What problems do they have that you can help solve with your content?
2. Don’t neglect the power of search
While a good website is critical, it’s not enough. Get started by getting a free Google analytics account, to understand traffic patterns to your website.
3. Do reward the loyal
In order to drive repeat business and reward your most loyal customers, try integrating a rewards program to create enthusiasm among customers.
4. Do take it social
Establish and maintain your key social network platforms like Facebook & Twitter. Customers want to engage with brands beyond where they are being sold to, so social media is a great way to stay engaged and show your business’s personality. Remember to keep up with them, or you risk losing the momentum you had when you set them up.
5. Don’t underestimate the importance of an app
With an app, you can more easily let your customers know about discounts, deals and exclusive offers, as well as use it to track and send invoices and do business on the go.