1. Responsive Design
The use of mobile devices to access websites is growing, and eCommerce sales are a large portion of this traffic. So it is important to make sure your eCommerce website is optimised for mobile in order to provide the best experience for users no matter what device they are using.
2. Site Search
Statistics show that 30% of visitors to eCommerce sites use the site’s search function to find the products they are looking for, so it’s important to make sure the search functionality is easy to use. In addition, it’s a good idea to utilise features like autocomplete to help users find popular products or items related to their searches.
All eCommerce sites should encrypt information that needs to remain secure. This goes for credit card and payment information, as well as customer addresses, phone numbers and emails.
4. Site Performance
Make sure your site is optimised to run as quickly as possible.
Slow loading sites will not help with sales.
Free delivery has proven to be a powerful sales tool but not all businesses can afford to do it. Always take into account how your products will reach your consumers and how will you approach that added cost.