The basics of Banner Advertising

06_Banner advertising

Banner advertising is a very cost-effective way to advertise your business online. It does, however, require a little bit of planning to make sure that you reach your selected target market at the right place and time.

You should also make sure your campaign is measurable, so it’s important to define what you are trying to achieve, before making sure that you can track it with analytics. Typically, when you create a banner advertising campaign, you would tag banners with tracking codes that allow you to see how many visitors come to your site via your banner ad.

Now all you have to do is design an ad that people want to interact with. There are a few design elements to keep in mind when developing banner ads:

1. Include a call-to-action button so viewers can click to find out more – for example, “buy now” or “click to learn more”.

2. Include your company logo and make sure the ad’s colour palette complements it.

3. Make sure the font size is big enough to be read in a small space; use less text for maximum impact and include an eye-catching image to go with it.

4. Consider animated components such as a GIF format to capture more attention; test out the speed of the transition to make sure the slides don’t flip too quickly for viewers to read.

The beauty of online advertising is that it’s measurable. Clicks, views, registrations and other website-based actions can all be tracked by analytics software so you can determine if the ads are effective and meeting your goals. It’s a constant process of test, adjust, and test until you find that winning formula for your business.