Category Archives: Digital

A quick guide to Social Platforms. Which work best for what?

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It goes without saying that you business has to have some kind of online presence if it wants to survive in the 21st century. But where to begin? Let’s have a look at the biggest social platforms on the Internet and who should be using them.

Facebook
Facebook is the only social media platform that you need to be on no matter what field your business is in. Because users put their personal detail onto the platform, you can target your advertising not just by basic demographics, but by job title, the age of a user’s kids, interests etc.

Twitter
Because of its instant nature, Twitter is great for marketing companies, sports-related businesses, and news services. If your sector or business is based around things that are happening now, you need to be on Twitter.
With Twitter you can generate interest in your brand by being the go-to source for developments in your sector. Pay close attention to new technologies, case studies, reports and news events that will affect you.

Instagram
Image-friendly businesses like restaurants, clothes and fashion brands, food, architecture, technology and designers need to be on Instagram.
Consider your images carefully to ensure a better engagement rate. Also pay close attention to current events and holidays, as Instagram (like Twitter) is closely involved with what’s trending.

Pinterest
Fashion retailers, photographers, jewellers and DIY Stores work well on Pinterest. The female-dominated, image-dominated facts of Pinterest make it easy for those brands that naturally lend themselves in that direction. Remember to link the price, availability, and where you can purchase the item.

LinkedIn
All professionals should be on LinkedIn. It’s also advisable to have a business presence on LinkedIn, as the effort you need to maintain it is significantly less than other platforms. Check every now and then – but focus your valuable time and energy on the more revenue-generating or awareness-increasing platforms.

How to increase your website’s visibility through Search

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Search marketing is multi-faceted. Search engine optimisation applied correctly will create better visibility online, but it’s just one part of your overall marketing strategy. Here are some things to consider when you do your search strategy:

Define your keywords
Every online search begins with someone typing words into a search box. Search engines use keywords to return the best results. Start with identifying five to ten keywords or phrases that have a high search volume and best represent your organisation, and then use these throughout your website, including in titles and top-level information. Your keywords should be included in around 5% of your online content.

Add alternative attributes to image tags
This will ensure that your images form part of your content that is able to be screened by search engines, and will also contribute to your site’s accessibility.

Title elements
Title tags tell search engines what you would like displayed for your website’s search result listing. Title tags can be more descriptive than the actual heading of the webpage and should be an accurate and brief description the page’s content, which is important for both SEO and connecting users with the right information. Update your content regularly, this not only ensures your website is fresh and useful to users but gives you a better ranking in search results. This is also a simple way to continually incorporate your keywords.

Share links and link to other reputable websites
This will show search engines that your website is trustworthy and relevant.

Use tools like Google Analytics to understand and monitor your website traffic
The statistics from Google Analytics can also help you assess whether any changes you make to your website has improved website traffic.

Host valuable and readable content
If you’ve optimised for search engines only and users don’t stick around on your website, you haven’t been successful.

What to consider when taking your business into e-commerce

04_eCommerceWhen you have a good product it makes sense to have it available for sale online, but if you’re planning to set up an e-commerce site, here are a few things to consider:

1. Responsive Design
The use of mobile devices to access websites is growing, and eCommerce sales are a large portion of this traffic. So it is important to make sure your eCommerce website is optimised for mobile in order to provide the best experience for users no matter what device they are using.

2. Site Search
Statistics show that 30% of visitors to eCommerce sites use the site’s search function to find the products they are looking for, so it’s important to make sure the search functionality is easy to use. In addition, it’s a good idea to utilise features like autocomplete to help users find popular products or items related to their searches.

3. Security
All eCommerce sites should encrypt information that needs to remain secure. This goes for credit card and payment information, as well as customer addresses, phone numbers and emails.

4. Site Performance
Make sure your site is optimised to run as quickly as possible.
Slow loading sites will not help with sales.

5. Delivery
Free delivery has proven to be a powerful sales tool but not all businesses can afford to do it. Always take into account how your products will reach your consumers and how will you approach that added cost.

The do’s and don’ts of Digital

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As with everything in life there are many ways to approach the digital part of your business. What you should and shouldn’t do mainly relies on the kind of business that you run and your own intuition.

Here are some general do’s and don’ts to keep in mind when you are marketing your business digitally:

1. Do start with your website / mobi-site

Keep it fresh by updating it regularly. Have someone on your team take ownership of the site, and make it part of their regular to-do list. Provide content that will help your audience. What problems do they have that you can help solve with your content?

2. Don’t neglect the power of search

While a good website is critical, it’s not enough. Get started by getting a free Google analytics account, to understand traffic patterns to your website.

3. Do reward the loyal

In order to drive repeat business and reward your most loyal customers, try integrating a rewards program to create enthusiasm among customers.

4. Do take it social

Establish and maintain your key social network platforms like Facebook & Twitter. Customers want to engage with brands beyond where they are being sold to, so social media is a great way to stay engaged and show your business’s personality. Remember to keep up with them, or you risk losing the momentum you had when you set them up.

5. Don’t underestimate the importance of an app

With an app, you can more easily let your customers know about discounts, deals and exclusive offers, as well as use it to track and send invoices and do business on the go.

The basics of Banner Advertising

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Banner advertising is a very cost-effective way to advertise your business online. It does, however, require a little bit of planning to make sure that you reach your selected target market at the right place and time.

You should also make sure your campaign is measurable, so it’s important to define what you are trying to achieve, before making sure that you can track it with analytics. Typically, when you create a banner advertising campaign, you would tag banners with tracking codes that allow you to see how many visitors come to your site via your banner ad.

Now all you have to do is design an ad that people want to interact with. There are a few design elements to keep in mind when developing banner ads:

1. Include a call-to-action button so viewers can click to find out more – for example, “buy now” or “click to learn more”.

2. Include your company logo and make sure the ad’s colour palette complements it.

3. Make sure the font size is big enough to be read in a small space; use less text for maximum impact and include an eye-catching image to go with it.

4. Consider animated components such as a GIF format to capture more attention; test out the speed of the transition to make sure the slides don’t flip too quickly for viewers to read.

The beauty of online advertising is that it’s measurable. Clicks, views, registrations and other website-based actions can all be tracked by analytics software so you can determine if the ads are effective and meeting your goals. It’s a constant process of test, adjust, and test until you find that winning formula for your business.

Social Media for your SMB: should you or shouldn’t you?

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Social media is critically important within your SMB marketing strategy. With huge numbers of people on Twitter, LinkedIn, Google+ and Facebook, ignoring social media is not just foolish, but also detrimental to your business.

Social media will help you build customer relationships. Not only will you find many of your existing customers are already on social media, but they’ll also be talking about your products or services. This gives your team a great opportunity to actively engage with your market, announce offers and address grievances. Once engaged with an audience, the feedback you receive can be a valuable tool in helping to develop your products and services.

Providing relevant content through blogging and tweets will spread your name and can increase the level of traffic to your website.
More importantly, this will be traffic that is, in one way or another, eager to find out more about the services you offer or products you supply.

By using social media to create a buzz around your brand, more people will be interested to find out more about you and your services. It helps to helps to keep you in the loop, as well as keep you informed of your competitors’ activities as well as the market in general.

In conclusion a successful social media presence can lead to better search engine rankings, more leads and ultimately more business. Being active and maintaining your social media platforms will also help you win trust and cultivate approachability.

Social media adds an informal aspect to your brand’s personality, and showing that you’re human is incredibly important for SMBs, because your customers want to know that they are doing business with real people and not corporations.

In this sense, SMBs are probably better placed to strike the right tone and take advantage of the benefits of social media, simply because they’re more flexible and adaptable.

Should your SMB go digital?

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Starting a business is daunting enough on its own; add to that the pressure of having to ensure you’re communicating the right messages to the right people at the right time. Take this quick quiz to find out whether or not digital is where your business needs to be:

1. Is your target market online?
2. Are your competitors online?
3. Do you want to be able to measure your advertising output?
4. Would you like to speak to your target market where they hang out?
5. Do you think people would use your services if they knew more about you?
6. Do you think your business could do with more leads?
7. Do you think your business needs more exposure?
8. Are you thinking of expanding your business?
9. Do you need your advertising to work hard for your business?
10. Do you want to keep your overheads down but still maintain a professional appearance?

If you answered yes to any of the above questions, then you should probably consider a digital presence for your business.

This can include building a website or creating a business profile on some social media platforms.

Visit our Trudon Business website for more information on how to take that first digital step.

An integrated approach to advertising for SMB’s

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The days of putting all your eggs in one advertising basket are over.

Today, advertising your services means creating messages that can span multiple platforms and that can be visible on multiple devices. Whether it’s on a PC or a cellphone, you want your business to be accessible to as many people as possible. Trudon has made great strides in delivering products to help businesses advertise across a wide array of areas.

In digital we have added the ability to track and accurately measure exactly how much traffic your website and your advertising campaigns are generating and adapt digital spaces to reach your specified market when they are unknowingly looking for you.

This allows you to find your target market and market to them in a smarter, better and more cost effective way.

As a web product we now offer customisable websites that are built and hosted within yellowpages.co.za. These will give you an online presence on the most comprehensive online local business directory in South Africa with over 650 000 unique browsers a month and a 72% search to call ratio.

In print you can make your business part of the most read business and services directory in South Africa by advertising in the Yellow Pages book.

By partnering with specialist companies we can offer customisable mobile website designs, which allow for your website to adapt to whatever screen it is viewed on.

And then there is also 10-11-8. Our operator assisted, electronic business directory. It is a nationwide service where the caller needs only to know the type of business or service they are looking for.

With all of these tools at your disposal, an integrated advertising approach for your SMB has never been easier.

What’s in a cloud?

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In a world that seems to be forever shifting and changing with technological advances and breakthroughs it would seem that cloud computing might just end up being the SMB’s best friend. No longer confined to the IT departments of major corporations and shadowy covert operations, cloud computing has become a very cost effective way to not only give all your employees access to relevant information wherever they are, but also to create a safe remote back-up system for your company files and information.

But why should your SMB consider a Cloud Computing option?

It helps collaboration.

Cloud computing allows for work to be accessed from multiple devices and from anywhere in the world, which in turns makes it much easier for teams to collaborate on shared data.

It can drive better engagement.

By cutting out time spent on maintaining expensive back-office systems, businesses are free to relook their methods of engagement with their customer base.

It’s quicker.

Things happen quicker when everyone has access to all the relevant information to make on the spot decisions. Changes and updates can be made and uploaded in a matter of seconds, which will lead to quicker solutions and resolves.

It’s measurable.

Because of all of the above reasons, cloud computing allows for a greater level of efficiency and increased employee mobility.

It’s up-scalable.

Because cloud space is bought in chunks, SMB’s can avoid a big up-front capital expense, pay monthly and add space if and when they need it.

Trudon introduces new and renewed digital product offerings

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Why should you ‘Go Digital’?

A digital media marketing strategy allows you to communicate with an audience without being intrusive.

It allows you to track and accurately measure exactly how much traffic your website and your advertising campaigns are generating. Because of the nature of the medium you are also able to directly target your specified market, making sure that the right eyes are seeing your offerings.

By utilising platforms like Facebook, LinkedIn, Twitter, YouTube and Pinterest, you are able to spread your message more organically by getting people to talk about your brand. It’s the definitive value-added solution that extends your ROI even further!
Digital marketing and advertising allows you to market smarter, better and more cost effectively. You get more reach, more accurate targeting and greater conversions at a fraction of your usual advertising costs.

Through our exclusive business related website, Trudon Business, you are now able to find out about all of our digital product offerings which include:

Local Offers

The Local Offers platform is an ideal place to, not only attract new clients but also test the various digital advertising options available to an SME. With Local Offers you can display specials, run limited vouchers or coupons and advertise your business across a multitude of relevant platforms. You’ll get statistics on your promotional campaigns as well as monthly calls from account managers to discuss, collect and advise on promotions.

Cloud

Cloud computing gives SMEs access to new functionality and business features that previously were not affordable due to infrastructure costs. It also provides access to sophisticated technology without the need of an IT consultant or tech worker on the payroll.

E-Commerce

E-Commerce in South Africa is growing at a rapid rate. Big and small retailers are expanding their brick and mortar stores online with very positive results and a massive increase in their bottom lines. For any business with an online presence, there is a vast potential for growth within the digital space. You cannot afford not to take the leap and grow your business online.

Search Engine Marketing

This is the promotion of websites or mysites by increasing their visibility in search engine results pages through Search Engine Optimisation. These include Comprehensive Google AdWords Campaigns as well as budget specific options.

With these digital offerings Trudon hopes to further extend their commitment to the small business owners of South Africa.