Recycle Your Old Print Directories Campaign

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YOU’VE USED THE BOOK, NOW RECYCLE THE PAPER.

Each year, Trudon, publishers of the Yellow Pages, print 4.8 million directories and then distribute them to households and businesses nationwide. We help you find the businesses, products, services and brands you’re looking for as quickly and efficiently as possible.

But as each year comes and goes, it is a fact that our directories become outdated. So as a responsible Corporate Citizen, we’d like to encourage you to recycle your old and outdated print directories through our ‘Recycle Your Old Print Directories Campaign.’

‘Recycle Your Old Print Directories’ is a public education campaign that informs people as to why and how outdated directories can and should be recycled. By encouraging the recycling of old directories, we reduce the amount of new fiber required from wood, meaning that fewer trees need to be harvested in order to produce paper.

The initiative includes:

A Yellow Pages recycle logo displayed on the front cover of every directory edition.

Frequently Asked Questions about how and where to recycle old directories in order to increase awareness and stimulate more widespread and consistent recycling whenever and wherever feasible.

For more on the processes of recycling, visit www.mpactrecycling.co.za

WHAT IS THE RECYCLE YOUR OLD PRINT DIRECTORIES CAMPAIGN?

If curbside recycling is offered in your area, place your Yellow Pages directory in your curbside bin/bag.

If curbside recycling is not an option, recycling information can be found in the front and back of your directory as well as on www.yellowpages.co.za

Contact the Yellow Pages distribution office via email distribution@trudon.co.za recycling drop-off locations.

WHERE DOES THE PAPER USED IN DIRECTORIES COME FROM?

For the most part, the pulp used to make directory paper comes from recycled newspapers and residual chips – a by-product found at sawmills after logs have been converted to lumber.

These residual chips become paper pulp for manufacturing purposes instead of being sent to landfills or being burned.

HOW MANY TIMES CAN A PIECE OF PAPER BE RECYCLED?

A single piece of paper may contain new fibers as well as fibers which have already been recycled once, twice, or several times. Papermaking fibers can typically be recycled 5-7 times before they become too short to be recycled again.

HOW DO PAPER RECYCLERS TAKE THE INK OUT OF PAPER?

During the recycling process, the recovered paper is pulped and mixed with water to make slurry. It is then put through a series of washing processes in which water and soap-like chemicals called surfactants remove the ink from the paper. This is called de-inking.

WHAT HAPPENS TO OLD DIRECTORIES THAT ARE RECYCLED?

Old directories that are currently recycled are used to make newsprint. Many South African newspapers are printed on paper that contains 25% recycled paper pulp.

DID YOU KNOW…

As part of our Environmental Management Program we have taken proactive measures to decrease our carbon footprint.

Trudon has planted more than 10 000 trees across more than 250 hectares of urban forest to conserve more than 3 745 tons of carbon dioxide.