Get the best value out of Google Adwords


Written by: Johann Barnard

Targeting specific online audiences for your paid advertising on services such as Google Adwords has never been easier. The benefit of this is that you can gain maximum value from your adspend as you’ll be sure your reaching people who are genuinely interested in your product or service.

Google Adwords is undoubtedly the king of online advertising, although Facebook has rolled out similar affordable, targeted services. Twitter is still refining its offering but is one to watch if your aim is to build an audience. Continue reading

All you need to know about content marketing

content marketing

Written by: Johann Barnard

The digital age has transformed marketing over the past few decades, and continuous to do so at break-neck speed. So much so that it’s difficult to keep up with the latest trends.

One of the major reasons for this is that the audience has moved to digital platforms, which have introduced all manner of new ways to reach your audience. Traditional forms of marketing such as print advertisements, pamphlets and television advertising have been swept aside as digital platforms offer a direct route to the customer.

For many small businesses this digital platform is their website. Apart from the usual pages promoting products and services, the clever marketers have started using tools like blogs and video content to promote their message and engage with customers. Continue reading

Email remains a strong direct marketing tool

Email - direct marketing tool

Written by: Johann Barnard

Despite social media being all the rage, there is still a very strong case to be made for using email as a marketing tool. A case that is 40 times stronger than social media, in fact, according to a recent report by management consulting firm McKinsey.

This is not to say that you should suddenly switch out of social media or other forms of direct marketing to use only email. But a well-crafted and directed email campaign can still deliver positive sales outcomes. Continue reading

Use cloud It services to stay competitive

Trudon cloud

Written by: Johann Barnard

Small business owners who are not harnessing the power of technology to improve their competitiveness are missing a trick. Whether you’re a one-man band or an organisation with numerous staff and even offices, cloud computing services offer affordable, scalable and customisable options that can simplify your life.

So what exactly is cloud computing? If you use Gmail, Dropbox or Microsoft’s Office 365 suite of products then you’re using cloud services – even if you didn’t realise it. Continue reading