10 sales quotes to hang in your office

Written by: Johann Barnard

Keeping your sales team inspired is a constant challenge, but a necessary one if you want your business to continue growing. It’s easy to fall into a rut or routine that turns your weekly sales meeting into more of a chore than an essential part of your sales strategy.

To help build inspiration and renewed energy in your sales team’s efforts, we have gathered some inspirational quotes from political and business leaders that could help you and your team remain motivated. Continue reading

How to impress a disappointed customer

impressed customer

Written by: Johann Barnard

Everyone has, at some stage, had a bad customer experience – whether as the customer, or the business owner having to deal with a disappointed customer. Large businesses may be able to shake off one or a few lost customers, but for a small business this could be deadly.

So how do you not only resolve the problem a disappointed customer has had, but turn that experience into one that wins you a customer for life? Continue reading

How does the Google search ranking change affect me?

measured and analysed

Written by: Johann Barnard

Search engine rankings matter, especially for small businesses competing against large corporates that can afford an army of people to ensure that their websites are optimised to appear at the top of search engine results.

This discipline is known as content marketing and can be crucial to the success of your business – especially if you sell products or services online. Continue reading

Scam emails

As is the case at any large and reputable company, we at Trudon are targeted from time-to-time by phishing and email scams. It has come to our attention that there is currently a scam being aimed at our clients. The scamster approaches our customers by drafting them an email, posing either as a Yellow Pages ‘editor’ or as one of our sales team. Our customers are then either encouraged to sign up for Trudon marketing solutions or to take out advertising space in the next print run of Yellow Pages. A Yellow Pages Gmail address is used as the point of contact to get the unsuspecting client to engage with them. Please note that neither Trudon nor Yellow Pages make any use of Gmail addresses for any of our communication

Although it does seem that the scamster has studied how the Yellow Pages and Trudon communicate with customers, including the brand tones, slogans and payoff lines, the email being distributed does contain numerous spelling and grammatical errors – these being telltale signs that the email is indeed a scam and an attempt to secure your private information and banking details. We therefore urge you not to provide any personal details should you receive this mail. Should you have any further queries please contact us via marketing@trudon.co.za

PR statement

Trudon (Pty) Ltd is brand owner and publisher of the Yellow Pages, Phone Book, Internet Yellow Pages, Yellow Pages Mobile (incl App) and The Talking Yellow Pages and is the largest supplier of directional information to South African users (look ups).

We print and distribute more than 6,1 million directories annually and produce in excess of 236 million business referrals.

All our advertisers have access to our trained consultants who also assist them with the planning of their advertising campaigns.

Over the years, many of our advertisers have been approached by individuals calling themselves Yellow Pages or Directory Consultants when they are actually not.

These individuals are, in actual fact, independent consultants who try to persuade you to reduce your Yellow or White Pages costs by advertising with them. For their “services”, they charge you a percentage of the amount they have reduced your advertising by. This is a decision, when using our services, you can make free of charge. Please be aware that when you write a cheque to these directory consultants you are not saving any money. In fact, what you are effectively doing is decreasing your exposure which puts you at risk of potentially losing business.

Other independent consultants are contacting clients and charging a flat fee for “updating your entries in the White Pages”. Their message to customers is often confusing and creates the impression that they are approaching you on our behalf or at our request. They often don’t have correct details and/or pricing structures. They give misleading information.

We, as Trudon, are in no way affiliated to these consultants. We deal with all our customers directly – either telephonically or face-to-face.

Trudon’s trained consultants are the only people that can update your entries in our directories and you will have to pay Trudon for the advertising – no other company. We do not use other companies to update your information. We update your entries without charging extra flat fees. We encourage you to save money by dealing with us directly and not with any “middle man”.

We acknowledge that in recent years there have been a number of directory competitors who have brought out publications in direct competition to us. Competition is healthy for our industry. But while these other directories are available for you to use, most do not enjoy the high usage, heritage and proven acceptance that Yellow Pages has.

Our products have proven beyond doubt that they are cost effective and give you, the advertiser guaranteed return on your investment.

Please note that the following businesses are not affiliated or associated with Trudon and are not authorised to contact customers on our behalf:

Access Advertising CC Directory Solutions CC
ADS 4 Africa Directory Requirements
Boss Directories Effective Enquiries CC
Corporate Call Centre Online Yellowpages
Corporate Classifieds Countrywide Pro Adz
Crystal Consultancy Professional Directory Placements CC
Directory Consultants CC SA Commercial Guide
Directory Holdings South African Directory Company (Pty) Ltd
Directory Info The Business Pages
Africa Advertising CC KwaZulu-Natal Yellow Pages
ADL Yellow Pages Directories Services

For more information or clarity regarding any of these matters, please call your local Trudon consultant or Trudon Customer Care Line 0860 YELLOW (086 093 5569).

5 Steps to closing a sale

closing the deal

Written by: Johann Barnard

Not everyone is a born salesperson, which can be a problem for a small business owner not secure in how to close a sale. Fortunately, this can be learned like any other business skill and one you can improve on through practice.

JJ Oosthuysen, a small business management consultant, says that sales is both a science and an art form that requires certain selling techniques. “The economy is tight and people are holding onto the cash they have available. Sales people therefore have to work smarter and apply specific skills to close a sale. In order to be successful at sales, you have to understand that selling is a process,”he says. Continue reading